1. Privacy and Data Security

At Bass’n’Bait, the right to privacy and data security are a vital concern. That is why, when you visit www.bassnbait.com we help you manage and control your personal data in the Internet. Below, we describe the procedure we use to protect the information that our users give us during navigation at bassnbait.com. Bass’n’Bait only requests specific types of personal data. In some parts of the site we ask you to give us information that can help us improve your visit or answer the questions you make us during your navigation.
It is possible that Bass’n’Bait asks you for your name, email address, telephone number, postal address, type of business, information on your customer preferences, customer number and Tax Number, as well as similar personal data that is needed to register you as user or to enroll you in services and/or promotions. Should we need considerably different information, we will inform you. In what concerns newsletters, the user can unsubscribe this service at any time, by choosing “remove subscription”.
Bass’n’Bait only uses your information to specific purposes.
The information given by our customers while navigating in this site will be kept secret and will only be used to support Bass’n’Bait relationship with its customers. Among other things, we whish to help you find the information you need rapidly, and to keep you informed on product update, special offers, updated information and new products and services offered by Bass’n’Bait. Our employees or contractors with access to personal data and flyers information are requested to keep all of them in secret and are not allowed to use them for any other purpose than services provided by Bass’n’Bait. Bass’n’Bait does not use your data to recompile it with other companies’ data, in order to sell products and services to the user. Bass’n’Bait will not give your data to any other external organization to use it with marketing purposes.
The information concerning the user (such as name, address and telephone number) or the user’s orders and products bought by the user will not be given or sold to any external organization for business purposes or promotional services. It is possible that your data can be shared with entities or organizations contracted by Bass’n’Bait exclusively to perform services for Bass’n’Bait.

The online shop of www.bassnbait.com was designed to offer options related with the privacy of information such as the user’s name, address, email or any other data that the user may have given Bass’n’Bait (including, in the future, credit card data). Bass’n’Bait is committed to preserve the data safety of information gathered in our site. We offer the standard safety measures available in the market and provided through your browser, known as SSL cipher. If, at any moment, the user wants to shop but does not want to provide any online information, including credit card information, he/she can make a request, leaving only the name and telephone number, and a company representative will telephone the user to obtain the rest of the information. The user can also contact the official representative by telephone. Contact us! Bass’n’Bait has a policy of contacting its customers in case of any potential problem with the order or in case of normal communication related to the order.
If, while navigating, the Customer whishes to place an order to receive at home, Bass’n’Bait, which is always complying with the legislation in force, formally declares that it will abide with all the demands of selling at distance.

The Internet has been providing new technologies that help us offer new personalized experiences to our users. At Bass’n’Bait we use mainly “cookies” that help us determine which service and support information are more appropriate to your computer and to keep your shopping experience at our online shop elevated. Using this technology does not mean that we have instant access to information regarding the user. We can determine the type of computer used, but the use of cookies is designed only to allow a better experience when visiting www.bassnbait.com. Bass’n’Bait does not want, neither whishes to invade your privacy during your visit to our site.

Other companies Internet sites and services which are accessible through bassnbait.com have their own independent privacy policies and data collection practices, out of our scope of action. Bass’n’Bait will not be held responsible by those policies and independent actions. Only the user is responsible to maintain his/her passwords and other sensible information confidential. Be careful and responsible whenever you are connected to the Internet. If the user exposes private information on line, accessible to the public in general, he/she might receive unwanted messages from other companies. Although it makes an effort to protect your private information, Bass’n’Bait can not guarantee the safety of the transmission of any information given by the user, outside SSL cipher pages. This will be a responsibility of the user alone.

The privacy of the user is a concern to Bass’n’Bait. It is Bass’n’Bait objective to develop and clarify its policy concerning recompilation (which we do not practice) and the use of customer data to assure the highest level of confidentiality and safety. Bass’n’Bait whishes to underline that this is a general company policy. When the user gives private information to Bass’n’Bait (such as name, address, telephone, company name or the products of his/her preference) this information shall not be given or sold to any external company to be used for business purposes or promotional offers. Bass’n’Bait will maintain the confidentiality of private information and this information will only be used to promote the relationship with the customer. Besides, internal practice will enhance the promotion of the relationship with the customer, limiting data access and use by the employees.  Bass’n’Bait aims to help the user maintain control over his/her private data and, at the same time, to promote an interactive online environment. Our purpose is only to send email messages to customers or persons we believe have chosen to receive such messages. At any time, the user has the right and ability to unsubscribe these messages.

One of the main priorities of Bass’n’Bait is to give the user a safe online experience. We acknowledge that the user’s privacy and safety are of vital importance and we make an effort to guarantee that the user’s private information is well guarded.
We hope that, after understanding the measures we have taken and the procedures we follow to protect the user, he/she trusts the safety of his/her transactions and data, as much as we do. Nevertheless, if the user prefers not to give any private information via Internet, for any reason whatsoever, he/she can always contact Bass’n’Bait by telephone to place his/her order.

What is cryptography?
Cryptography is a process through which software tools are used to protect confidential information while this information is circulating in a public communication media, such as the Internet.
How does it work?
Cryptography is based in asymmetric keys, i.e. a code with two different parts – the public part and the private part.
The public part of the code is distributed to the entities with which the user whishes to communicate. The private part is for sole and exclusive use of the recipient.  When the user sends personal information, for instances to Bass’n’Bait, he/she uses the public key of Bass’n’Bait to code his/her private information. This means that, if at any stage of the transmission the information is intercepted, it is coded and it can only be deciphered by who has the private key (the user). This makes it very difficult to decipher a message coded by asymmetric key. When the recipient, for instances Bass’n’Bait, receives the personal information coded, it uses the private part of its own key, in order to decipher it.
What kind of cryptographic software does Bass’n’Bait uses?  
The Bass’n’Bait site uses the SSL (Secure Sockets Layer) Cryptography system. This system is the market standard system. Bass’n’Bait is always attentive to the latest technology in order to offer the best safety measures to our customers.
What information is coded by Bass’n’Bait?
All personal information given by the user when is doing an online order. Remember that if you are not willing to give any information online you can always call us by telephone or contact us by email.
Is cryptography that safe?
To send cryptographic information online is safer than speaking on the telephone.

What is a cookie?
A cookie is any kind of text chain that requests permission to enter the hard disk of your computer. If the user accepts, then the browser gathers the text in a small file. If your browser is configure to notify you before accepting a cookie you will notice that www.bassnbait.com requests the installation of a cookie in your computer. The purpose of this request is to notify us when the user visits our site. This cookie will only tell us that a previous visitor is online; it does not inform us of your email address nor of your name.
Why does Bass’n’Bait uses cookies?
Bass’n’Bait sells directly to its customers and its website was designed to improve business relationships with each one of Bass’n’Bait customers. By doing it, we continue to use the latest technology available to improve the user’s experience. We believe that our customers can enjoy a better use of our site, through the use of cookies.
Why are cookies so persistent?
If our Web server does not detect a sole identification number to your session, it will generate one and it will send it to the customer as a cookie. That is why, when a cookie is accepted, it will only be received once. If the user does not accept the cookie, the server tries to send one at each visit until the user accepts it! This means that all pages and page elements to which the user access through Bass’n’Bait will request the installation of a cookie, unless the user already as one.
What does this means to the user?
Generally, cookies help us to provide a better Website, allowing us to supervise what is working and what is not working, through the analysis of site traffic. In the future, a cookie will allow us to know which information the user prefers reading. For example, if the user is mainly a saltwater fisherman (pescador embarcado), we will be able to tip him/her on specific items for his/her needs.
Why do I need to know this?
As Bass’n’Bait requests its users to accept cookies, it would like them to be clear about this information. We would like to make sure that the user understands that, by accepting a cookie, it does not give us any kind of access to his/her computer or any private information. It is our knowledge that many users are uncomfortable with cookies but we considered them to bring a worthy benefit. We value our business relationships – with our customers now and with those who will be our customers in the future – so this is a concern that we respect.